Ikea Company and Its International Retailer Selling Case Study

Ikea Company and Its International Retailer Selling - Case Study ExampleFrom this paper, it is clear that the abridgment of internal environment would include strengths and weaknesses of the company. The strength of the company lies in its expert marketing abilities and also its location. These ar the two aspects which add to the value of the companys products. It is also a strong global cross off attracting key groups of consumers. The companys scale and size of the companys business could make it labored to impose quality standards and maintain quality issues. Moreover, some of the countries making IKEA products also do not fulfil proper working environment legislation. These could account for companys weaknesses. Some of the key opportunities which IKEA tries to take expediency of being a consistently increasing in demand for greener products. Also, the demand for downhearted priced products remains high. Also, the bewilder financial conditions in the economy across the wo rld predict a gradual decline in consumers preference for expensive products. Also, there is high demand for low water usage and low carbon footprints. The company must design a business strategy which would be socially and economically conscious. Thus it would be based on the present market conditions. It is true that the present financial conditions atomic number 18 favorable towards the production of low priced products but soon the situation is likely to improve and this would consequently metamorphose peoples tastes and preferences as well. This means that the company must design a strategy which would be adaptive to the surrounding environment if it seeks to avoid losses due to change in tastes and fashion. Going by the existing opportunities and threats facing the company, IKEA strives to develop an environmental and sustainability plan which is central to its business strategy. The plan seeks to continue trading operations till 2015 and includes social, economic and envir onmental issues.